We are well aware that providing opportunities to our students to read extensively for pleasure can help them develop their language proficiency. It is, however, quite unfortunate that such an awareness is rather limited to only a few groups of teachers. So far in Thailand, the implementation of ER programs has been an individual teachers’ effort. It is likely that the existence and continuation of ER will remain at the individual teachers’ level as long as there is no official association or organization that consistently promotes ER throughout the country, and gathers ER advocates to help push ER to be integrated as part of the formal curriculum throughout Thailand. Although several attempts to convince university lecturers to form an official affiliate in Thailand have been made, up to now an ER association has not been set up. However, this is going to change. In this presentation, we will unveil the vision of the soon-to-be Thailand Extensive Reading Association (TERA) and invite ideas from the audience on how to build interest in ER in Thailand.